Brand Manager Beer Category
Tirane
Tipi
me orar te plote
Fusha | Profili i punes
MarketingMenaxhim
Gjuha
anglisht
Eksperienca
vetem me eksperience
Eurolab Internacional Grup, exclusive importer and distributor of international Premium Brands, is looking to hire:
* Brand Manager: Beer Category
Position Purpose:
Brand Manager (BM) is responsible for using customer and trend research to create strategies that will change how people perceive the brand, support healthy growth of the brand and achieve OCC (Operating Company Contribution), volumes and distribution goals of Eurolab. She/he works based on the guidelines of the brand owners (Eurolab clients), and company strategy. This can involve overseeing advertising, design and events.At same time, BM is responsible for making sure that branding is consistent across advertising and campaigns. He or she works to ensure that a brand remains recognizable, up-to-date and exciting to customers, planning ways to promote and change the public perception of brands.
Key duties and responsibilities:
BM reports to the Marketing Manager Group and is responsible for accomplishing following tasks:
1. Market research and analyses. BM is responsible carrying out market research in order to keep up to date with customer trends, as well as try to predict future trends.
2.Brand strategies. Based on brand guideline and market analyses, develops strategies and manages marketing campaigns across print, broadcast and on-line platforms to ensure that products and services meet customers’ expectations and build the credibility of brands. Brand Plans should include Kpi-s (Key Performance indicators) and ROIs (Return on Investment).
3. KPIs/ROI of projects. Analyzing the success of marketing campaigns (KPI achievement, ROI), making recommendations for improvement and reporting. The first to be analyzed is the focus on implementation of the activity, followed by the focus on the customer: sales growth, image, product presence, etc. Analyses are shared with the sales department (and others as needed).
4. Events and materials. Organizing events such as product launches, exhibitions, and photo shoots based on the annual programs of the brands, approved at the beginning of the year. Supervising advertising, product design and other forms of marketing to maintain consistency in branding, supporting local marketing and supporting trade managers.
5. Clients and teamwork. Meeting with clients at least twice a month and working with colleagues across multiple departments (Marketing Managers and Sales). Part of the implementation of the program is done through the sales force, which requires going through different stages (Marketing Managers, Sales, Purchases, Finances, Law, Supply Chain, etc.)
6. Reporting and presentation. BM prepares brand reports monthly or as per instruction by MMG, as well as other reports and brand studies as per need. BM presents campaign to the personnel involved prior to activities, ensuring that the message is sent to everyone.
Qualifications and Requirements:
1. A university degree in economics or marketing
2. At least 4 years of work experience in the position of Brand Marketing, preferably in FMCG industry.
3. Excellent verbal and written communication skills.
4. Advanced skills in using the MS Office suite.
5. Advanced skills in presentations, in the use of mail and the Internet.
6. Proven skills in budget management.
7. Very good knowledge of English and Albanian, spoken and written.
8. Category B driving license.
Competencies:
1. Analytical skills in market research, forecasting and management.
2. Knowledge of trends and focus on customer requirements.
3. Creativity and ability to produce original and innovative ideas.
4. Ability to work in a group.
5. Organizational and managerial skills.
How to apply:
You can apply for this opportunity by sending your application to [email protected], specifying the job title you are applying for, by August 31, 2024.
Only the shortlisted candidates will be contacted for the next phases of the recruitment process.
Your data will be stored and processed only for recruitment purposes, in support of the legislation in force on the protection of personal data Law (No. 9887 dated 10.03.2008) On the protection of Personal data.[/B]
Apply
[email protected]
Tirane
Tipi
me orar te plote
Fusha | Profili i punes
MarketingMenaxhim
Gjuha
anglisht
Eksperienca
vetem me eksperience
Eurolab Internacional Grup, exclusive importer and distributor of international Premium Brands, is looking to hire:
* Brand Manager: Beer Category
Position Purpose:
Brand Manager (BM) is responsible for using customer and trend research to create strategies that will change how people perceive the brand, support healthy growth of the brand and achieve OCC (Operating Company Contribution), volumes and distribution goals of Eurolab. She/he works based on the guidelines of the brand owners (Eurolab clients), and company strategy. This can involve overseeing advertising, design and events.At same time, BM is responsible for making sure that branding is consistent across advertising and campaigns. He or she works to ensure that a brand remains recognizable, up-to-date and exciting to customers, planning ways to promote and change the public perception of brands.
Key duties and responsibilities:
BM reports to the Marketing Manager Group and is responsible for accomplishing following tasks:
1. Market research and analyses. BM is responsible carrying out market research in order to keep up to date with customer trends, as well as try to predict future trends.
2.Brand strategies. Based on brand guideline and market analyses, develops strategies and manages marketing campaigns across print, broadcast and on-line platforms to ensure that products and services meet customers’ expectations and build the credibility of brands. Brand Plans should include Kpi-s (Key Performance indicators) and ROIs (Return on Investment).
3. KPIs/ROI of projects. Analyzing the success of marketing campaigns (KPI achievement, ROI), making recommendations for improvement and reporting. The first to be analyzed is the focus on implementation of the activity, followed by the focus on the customer: sales growth, image, product presence, etc. Analyses are shared with the sales department (and others as needed).
4. Events and materials. Organizing events such as product launches, exhibitions, and photo shoots based on the annual programs of the brands, approved at the beginning of the year. Supervising advertising, product design and other forms of marketing to maintain consistency in branding, supporting local marketing and supporting trade managers.
5. Clients and teamwork. Meeting with clients at least twice a month and working with colleagues across multiple departments (Marketing Managers and Sales). Part of the implementation of the program is done through the sales force, which requires going through different stages (Marketing Managers, Sales, Purchases, Finances, Law, Supply Chain, etc.)
6. Reporting and presentation. BM prepares brand reports monthly or as per instruction by MMG, as well as other reports and brand studies as per need. BM presents campaign to the personnel involved prior to activities, ensuring that the message is sent to everyone.
Qualifications and Requirements:
1. A university degree in economics or marketing
2. At least 4 years of work experience in the position of Brand Marketing, preferably in FMCG industry.
3. Excellent verbal and written communication skills.
4. Advanced skills in using the MS Office suite.
5. Advanced skills in presentations, in the use of mail and the Internet.
6. Proven skills in budget management.
7. Very good knowledge of English and Albanian, spoken and written.
8. Category B driving license.
Competencies:
1. Analytical skills in market research, forecasting and management.
2. Knowledge of trends and focus on customer requirements.
3. Creativity and ability to produce original and innovative ideas.
4. Ability to work in a group.
5. Organizational and managerial skills.
How to apply:
You can apply for this opportunity by sending your application to [email protected], specifying the job title you are applying for, by August 31, 2024.
Only the shortlisted candidates will be contacted for the next phases of the recruitment process.
Your data will be stored and processed only for recruitment purposes, in support of the legislation in force on the protection of personal data Law (No. 9887 dated 10.03.2008) On the protection of Personal data.[/B]
Apply
[email protected]