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Media Buying Specialist
Prepare and adjust the media planning based on ad campaigns needs, media/advertising opportunities and market developments, keep track on media reconciliations & financial media spend records, monitor advertising campaigns.
Main Tasks:
Understand the media environment and analyzing the target audiences profiles, purchasing and media habits with regards to consumer behaviour, circulation and audience trends.Consider appropriate timings of media activities, based upon usage patterns and seasonal factors.Present media proposals, including timings and cost breakdowns.Prepare and adjust media plans/schedules, buy the advertising time/spaces in television, radio, online, outdoor and print.Keep media plans reconciliations with media vendors and financial tracking of media spend records.Monitor ad campaigns and report on the effectiveness of campaigns.Maintain contacts with media sales companies/vendors, ensuring statistics, media info on advertising possibilities.
Education: University degree in Business Management/Marketing/Advertising, Communication Media studies and Journalism, Business Law, Statistics/Informatics Economy.
Experience and Qualifications:
Communicative, collaborative, ability to work in a team. 2+ years of experience in marketing, advertising, media promotions, public relations.
Skills:
Familiarity with media planning and marketing research.The ability to work with IT resources such as databases and spreadsheets, for the collection and management of information.Good grasp of literacy, for writing reports and presentations.The capacity to work effectively under pressure.
Interested candidates should apply through: https://jobs.one.al/jobs/detail/medi...pecialist-4434
Deadline for the application is December 31st2023.
We will be glad to interview all candidates selected from the CV screening.
HR GROUP